First Choice are a supplier of specialty fine food and fresh produce with a passion for supplying premium quality ingredients to to the hotel and restaurant industry. They have supplied catering establishments from their base in London's New Covent Garden Market since 2001.
Traditionally the business was a wholesale operation covering London and the Home Counties exclusively. When Covid 19 hit in March 2020 they quickly realised that they needed to approach things from a different perspective. The changes we implemented created a huge boost in revenue and the client decided to continue with this business model.
We were tasked with producing a completely new website, with a new look and feel, to better reflect their expanded customer dynamic.
The professional design we created takes into account their ever-changing, seasonal, product range. We continue to work closely with First Choice Produce and have also provided training so that they can efficiently manage orders in-house.
As their online venture has been so successful, they are now taking orders and delivering nationally. The website reflects this growth with a range of features making it as user-friendly as possible. It features a custom checkout with email automation, allowing a customer to reorder, complete checkout, and survey on their overall shopping experience.
When designing, our team consider the functionality and performance across multiple screen sizes and types. Specifically for this project we have focused on the customer journey, ensuring it's an easy to use experience.
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