Baker Perkins

Baker Perkins is a British engineering company producing processing equipment for the Food Industry. They have locations in both Peterborough, UK and Grand Rapids, Michigan, US. It’s product portfolio offers technologies for the bread, biscuit, confectionery, snack and breakfast cereal sector.

Baker Perkins approached us to discuss the complete redesign and redevelopment of their outdated website. A complete overhaul across all areas of the website was required and we decided to tackle this in various stages.

The brief was to work on all sectors of the website, one section at a time, condensing the material into manageable segments. One major problem for the client was the vast amount of content displayed. This makes it difficult and time consuming for visitors to the site to navigate efficiently.

We began this task by addressing the Confectionery section. During this initial launch we have focused on ensuring a great desktop and mobile experience. We have completely changed the page layout, giving it a fresh, modern appearance by using colour and graphics to highlight the products more effectively. This eliminates the need for unnecessary and “wordy” text.

The old website was performing inadequately on a mobile device and required multiple clicks to arrive at key information. Within the area we have been working on it is now much faster and easier to to land on the required page, improving the overall conversion rate.