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The Client

A1 Lawn Logo

Company Name:

A1 Lawn

Company Size:

12 Staff

Sectors:

Retail & Ecommerce

Services Echo provide to the client:

Social Media

What Echo has achieved

1600%

ROAS
Generated

250%

Increase in
Revenue

100%

Increase in orders
through Facebook

10x

Increase in
audience reach

The Challenge

What A1 Lawn Wanted

A1 Lawn wanted to increase brand awareness for their products while growing their customer base.

They were worried their previous success was just from word of mouth. While there’s nothing wrong with that, they didn’t have a reliable way to guide their sales and revenue. They wanted to tap into a more reliable and measurable marketing channel. 

While they were also prepared to sell through other stores, such as Amazon, they wanted to establish themselves in the market and increase brand awareness.

The Challenge We Faced

Our challenge was to find the perfect platform to showcase their lawn care products. The client had a small budget and low product value so needed to make sure our advertising was super efficient in maximising sales. They needed us to generate a profitable campaign.

After careful consideration, we recommended SMA (social media advertising). Why? If implemented correctly, it can be a quick way to boost brand awareness and website traffic. Yes, you have to spend money to see results, but you are always in control of the budget. 

As our client could see, pretty soon after we started the campaign the ROAS was worth it!

The Solution

How We Tackled the Problem

  • Different Audience Types
  • Brand Awareness Campaigns
  • Personalised Facebook Ads
  • Campaign Calendar of Different Ads

Different Audience Types

We split the social media campaign up by different audience types and expanded from just remarketing. Next, we introduced lookalike audiences and interest-based targeting. That way, we captured the attention of people that were already interested in gardening and lawn care.  

Brand Awareness Campaigns

We started brand awareness campaigns promoting how-to blogs with specialist tips for gardeners. It wasn’t all about the hard-sell of products!

We experimented with targeting methods to broaden brand awareness further.

This, in turn, led to more traffic to their website and more sales. Ker-ching!

By expanding our audience types, we were able to increase reach by 10x.

Personalised Facebook Ads

By feeding users, and potential future customers, with personalised Facebook ads, we were able to provide a more nurturing journey. Feeding customers with information and product details that they actually wanted led to a significant increase in revenue, and an excellent ROAS.

Campaign Calendar of Different Ads

We created a campaign calendar to target lawn solutions/problems throughout the year, together with a list of adverts to prevent ad fatigue, something that wasn’t done very often for A1 Lawns previously!

Ad graphics were improved to showcase before-product use and after-use images better – these were very basic before.

Different Audience Types

We split the social media campaign up by different audience types and expanded from just remarketing. Next, we introduced lookalike audiences and interest-based targeting. That way, we captured the attention of people that were already interested in gardening and lawn care.  

Amazing results and team

"A1 Lawn have been using Echo Web Solutions for several months now helping us to achieve our Facebook Ad goals. The results have been amazing and we have seen a great ROAS. Thank you for all the hard work and thank you for being an amazing team to work with!"
Tierney Norman, ProGreen
Tierney NormanSocial Media and Digital Marketing Executive

Services that Echo Provided

Social Media

Our Results

What We Achieved For Them

We increased ROAS to 1600%, increased reach to over 235,000 users per month and doubled website visits!  

This all helped to increase A1 Lawn’s visibility, while providing a welcome boost to their branded organic and direct traffic. Today, we continue to take care of their ad campaigns and have enjoyed seeing our client’s website traffic bloom.

We hope the future continues to look green for our client. 

1600% ROAS

Return on ad spend was a solid 1600% - in other words, the money being invested into SMA was more than worth it!

Return on ad spend was a solid 1600% - in other words, the money being invested into SMA was more than worth it!

250% Increase in Revenue

Revenue increased by 250% - a nice, tidy profit.

Revenue increased by 250% - a nice, tidy profit.

Direct orders from Facebook doubled

Increased brand awareness helped to double direct orders through Facebook

Increased brand awareness helped to double direct orders through Facebook

1000% increase in audience

With careful campaign planning, we helped secure a 1000% increase in audience reach.

With careful campaign planning, we helped secure a 1000% increase in audience reach.

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