Remark Group delivers advanced business technology solutions to companies throughout the UK.
Company Name:
Remark Group
Company Size:
51-200 Staff
Sectors:
Services Echo provide to the client:
CRO Digital Marketing PPC SEOIncrease in Organic Traffic
Competitive keywords
in Top 5 Positions
National Keywords
on 1st Page
Competitive keywords
in Top 2 Positions
Remark’s top objective was to boost their online presence. They wanted to appear on the first page of Google – and above their competitors – for targeted industry terms. We took their website under our wing in March 2019. With no traffic or visibility for relevant business terms, we had our work cut out for us.
Our top priority was to get Remark’s website ranking for competitive, national terms. We identified keywords that were relevant to Remark’s business. We also built a faster website to deliver the optimum user experience for visitors.
We then set to work optimising their website content, building tailored landing pages and a bank of expert content, including blogs and knowledge base articles. Key pages that showcase integral parts of their business, including Sound Masking and Video Conferencing.
Once we’d attracted more people to the site, we set about optimising the user experience. Through carefully considered CRO changes, we made it easy for customers to find what they were looking for… and persuaded them to convert. Changes included adding new product images and videos, FAQs (which also had an SEO benefit), a reviews feature, product labels and improved, more informative page content. We also implemented a series of tools and checklists to ensure consistency from page to page and monitor which actions were being completed by users.
We knew it was important to not just optimise Remark’s website for specific keywords. To get meaningful results, we needed to combine this with conversion rate best practices. This involved drawing attention to what the target audience needed to know and presenting that information as clearly as possible.
Our top priority was to get Remark’s website ranking for competitive, national terms. We identified keywords that were relevant to Remark’s business. We also built a faster website to deliver the optimum user experience for visitors.
By optimising the website with carefully selected keywords and monitoring their performance, we succeeded in driving up Remark’s national rankings for targeted keywords. They didn’t just increase – today they rank in the top five for 30 high-performing, national keywords. The results? Significant increase in organic traffic!
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National rankings for targeted keywords didn’t just increase - today they rank in the top five for 30 high-performing, national keywords.
Over 300% increase to be exact.
By optimising the website, the level of leads for key services is now consistent!
We successfully generated traffic and conversions for their key services through carefully thought out PPC campaigns
