ProGreen are an ecommerce business supplying agricultural, horticultural and amenity chemicals for professional and non-professional use
Company Name:
ProGreen Weed Control Solutions
Company Size:
12 Staff
Sectors:
Retail & EcommerceServices Echo provide to the client:
Digital Marketing PPC SEO Social MediaIncrease in
Total Revenue
Page 1 Keyword
Rankings
ROAS on
Facebook
Increase for
Google ROAS
ProGreen wanted help getting their online search visibility back on track.
When ProGreen sought our help, their website was not thriving. In fact, a previous agency had rebuilt their website in a way that caused their visibility in search rankings to plummet. Instead of the boost to their business they were hoping for, they saw a decrease in traffic and conversions – not the best start for their brand revamp!
They also heavily relied on Google Ads, but these were not bringing in a profitable return, so wanted help from our PPC specialists to get their campaigns working for them.
When we first started working with ProGreen they had suffered a severe drop in Google rankings due to a new website launch.
After doing a little digging, we found their website didn’t have a 301 redirect plan (or at least not a very good one). This meant a percentage of traffic was being sent to their old website, which no longer existed. Bottom line: they were losing out on a lot of SEO value.
As for PPC, this was performing well during peak months, but performance was less desirable during the winter. This meant they were losing money.
Working closely with ProGreen, and careful keyword consideration, we regained search positions and grew their rankings across their product range.
We set to work fixing the technical SEO issues, which were causing Google to display thousands of 404 errors and duplicate content.
We spent time optimising their shopping campaigns, focusing on their most profitable products.
Before there was no clear budget plan or optimisation of seasonal products for the Google Ad campaigns. We optimised their PPC budget to strategically spend on best selling products that were in season. This proved much more effective than displaying all their products all of the time.
We worked with ProGreen to optimise content across the website.
Created a paid social campaign on Facebook to expand their customer base and acquisition.
We used lookalike, retargeting and cold audiences.
Working closely with ProGreen, and careful keyword consideration, we regained search positions and grew their rankings across their product range.
We helped Progreen achieve maximum revenue for their budget, while also growing their customer base across multiple channels.
ProGreen’s new website started to thrive! Year-on-year traffic, transactions and revenue increased significantly.
We continue to review their SEO and PPC to ensure that the campaigns are in line with their business goals and achieving their targets. The result? Even more customers can access essential weed and plant control products to keep their garden spaces healthy.
As a result of us continually developing their SEO and keyword ranking, their online revenue significantly increased by over 300% since we initially began their campaign.
We reviewed and carefully considered each word, achieving page 1 keyword rankings.
Using a paid social campaign on Facebook, we expanded their customer base and acquisition, achieving a ROAS of over 2300%.
We used lookalike, retargeting and cold audiences.
Following digital marketing work, we increased Google ROAS by 390%.
