LOF Office Furniture

Client Intro

LOF Office Furniture are a family run, leading office furniture supplier based in Peterborough, who specialise in providing customers across the UK with quality second hand office furniture.

The Problem

LOF approached Echo with an existing Pay-Per-Click (PPC) campaign that was spending a lot and generating minimal traffic to their website. The company wanted to develop their campaign to increase online visitors while reducing their paid advertising costs.

The Solution

Our PPC experts identified a number of issues which were limiting the campaign from performing successfully. We decided to give the campaign a full restructure, by setting up new targeting and applying new techniques to meet the clients goals. This included performing in-depth keyword research to identify the best keywords for LOF’s target market. We also optimised their adverts and landing pages to make them highly relevant to user’s searches, helping to improve their quality score and ad positioning.

The Outcome

As a result of restructuring the campaign, LOF received over twice the number of users visiting their website through pay-per-click advertising for a lower spend. The amount they pay for a click also reduced dramatically by 60%, allowing them to minimise their costs whilst getting, as we like to say, more bang for your buck!