Email Marketing Services

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TOOLS WE USE FOR YOUR EMAIL CAMPAIGNS

What is Email Marketing

Email marketing has been around for years – and yes it is still widely used. It’s a fast, cheap, and highly profitable method of building strong relationships with your customers that have consented, whilst building brand awareness to grow your audience.

Done right – email marketing allows you to engage with your existing customers to increase customer lifetime value – and not only that, but you can learn exactly what they’re interested in from the data you glean from their behavior.

Building amazing customer relationships is essential for establishing a company, but also building and maintaining business relationships is a lengthy process that takes lots of work that requires solid, effective communication.

An email allows you to pinpoint your audience and deliver relevant and personalised communications which is extremely powerful. By leveraging the power of automation you can extend this further.

Did you know? 60% of consumers purchase following a marketing email

Why Email Marketing Will Improve Your Business

Time Efficient

Email marketing is a streamlined way to reach your audience – involving a relatively small amount of time, crafting one email to send to any number of people at once.

Generate Sales

By engaging with your customers and drip-feeding information, an element of trust is built, growing with more engagement and generating more sales.

Increase Customer Lifetime Value

Your existing customers are your highest value and email marketing allows you to nurture that journey to ensure a constant stream of sales and maximise CLV.

Target Specific Segments

Segmenting your data allows you to send relevant emails based on a set of criteria, such as location, for a specific product or service – maximising your ROI.

Drive Website Traffic

Email marketing can be a great channel to drive traffic to your website, with CTAs driving clicks to specific landing pages that are relevant to your audience.

Consistent Results

Email templates and workflows, as well as constantly updated data from opens and click-throughs, can ensure consistent results from your email marketing.

We'd love to hear from you, please get in touch if you have any questions Email Us Book a Meeting

We can handle every aspect of your email marketing, from strategy and planning your email campaigns, to initial sign up and repeat orders.

Strategy

Whether you're looking to increase brand awareness, build relationships with your target audience or drive traffic to your website, we’ve got you covered with a strategy that works for your business.

Email Marketing Lists

We utilise your existing customer data, looking at segmentation to get better results, as well as help to grow your lists through other channels, CRM and sign-up form integrations.

Template Design

We create fully responsive, bespoke branded HTML email templates, designed for various stages and types of email that work for your customer journey, enticing customers from any device.

Content Creation

Our specialist content writers create content that not only reflects your brand and tone of voice, but focusses on your audience’s needs, nurturing your customer journey and increasing CTR.

Email Campaigns

We can either provide self-service campaigns, with initial set-up and advice, or fully managed email campaigns. With personalisation to improve open rates - all fully GDPR compliant.

Data Capture and Analysis

Regular reports give an in-depth analysis and provide stats on key metrics including open rates, new subscribers, CTR and most importantly - conversions, measuring that all important ROI.

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Nurturing Your Customer Journey With Workflows & Automation

We have extensive experience setting up and managing automation for a range of purposes, such as following up on a purchase for a review, engaging with new subscribers or upselling similar products from your ecommerce site. We use automated workflows that not only save time but increase conversions and create a higher ROI for your business.

Your Email Automation

The options of automation for your business are endless – whether a simple automation or a more complex workflow, we’ve got you covered. Here are just some of the automation we can help you with to improve conversions and increase sales.

Product Purchase

When a product is purchased on your website, send an email to your customer to confirm their order.

Basket Abandonment

Product added to basket but not checked out? Ping over an email highlighting that they missed check out.

New Customers

When a customer signs up it’s important to nurture that journey with a new welcome email to make them feel loved - as well as regular contact.

Cross Selling/Up Selling

Target customers that have purchased similar products or would benefit from other products/services related to their purchase.

Encourage Online Reviews

Online reviews ensure trust to your visitors and can give you more visibility in search results. Using automation to increase the number is an easy win!

Customer Surveys

Capturing feedback, good or bad, to find out how your business is perceived and enable continuous improvements to your products/service.

Whitepapers/Guides/Documents

You don’t want to scare you’re customers off with too much detail - slowly drip feed information that helps them move down the sales funnel.

Birthday/Special Occasion Promotions

Targeting customers with a special promotion such as a limited time discount for a certain occasion can increase sales.

Event Sign Up

Send information pre and post event - whether it be event sign up and ticket purchase, information regarding the event or post event sales.

From Sign Up to New Leads

Make the journey a necessary one - nurture the customer journey from sign up to lead.

Leverage Various Technologies

Taking email marketing to the next level - integrating systems such as CRM, mobile apps or even SMS - all talking to each other in a single workflow.

Re-engagement

Disengaged customer? Set automations to entice them back in, whether it be an offer or free guide.

We want to partner with you

Our collaborative approach sets us apart from the crowd. We'll feel more like part of your team than an external agency. Here's what you get from us...

Dedicated Account Manager

Ongoing Support

Hands-on Approach

No Technical Jargon

Clear SMART Goals

Detailed Monthly Reports

Working With Echo

We keep our client's businesses at the heart of everything we do, taking a 'get things done' and hands-on approach to helping businesses grow online. Focusing on our passion for business & marketing, we utilise our ambition to always be better and deliver outstanding, measurable and meaningful results.

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Business Focus

Any marketing task needs to relate back to a business requirement. We align our goals directly to your objectives.

Different Platforms

Our knowledge of email marketing and the various platforms means we can work with whichever system you're using.

Personal Approach

Our specialist team treat clients as individuals - we provide support and guidance but value your opinion.

Pragmatic

We're big believers in digital planning and strategy - we suggest actions straight to the point and get things done!

Profit Centric

We work with you and plan strategies to not only reach your online goals but to generate as much profit as possible.

Results

We've achieved brilliant results for clients and our own businesses alike. We know how to leverage online.

What Our Customers Say

We’ve had a great experience with Echo so far. As well as looking after our SEO and Google Ads Campaign, they’ve been incredibly helpful with any query or task that we may have had.

— Penelope Harrall, Remark Group

Echo have been providing us with support and management of our PPC and SEO. We have seen significant increases to the ranking of the keywords that we selected, and we expect this will continue with their help.

— Austen Moore, Ignite Technology

We have been using Echo Web Solutions for many years and the results have been amazing! We receive help with our PPC, Google Ads, Social Media Advertising and SEO work and all help us to see results.

— Tierney Norman, ProGreen

Echo are pro-active with suggestions and thoughts about how we should tackle our digital marketing effort. At the outset of the relationship Echo took the time and effort to understand my business goals.

— Andy Bourne, Donau

all reviews

Elektra Theophanous - Staff Photo - Echo Web Solutions

Frequently Asked Questions

Is email marketing right for my business?

Email marketing can be a cost-effective solution to reaching a large amount of targeted potential customers. Each business is different, but it can be a great way to build customer relationships without taking too much time.

Do you provide email template design?

Yes. All our templates are responsive to ensure it looks great on any device and have a tailored design to fit your brand.

Do you provide email automation?

We do! We have experience setting up and managing automation for a range of purposes, such as following up on a purchase for a review or engaging with new subscribers.

Your Email

Ready to nurture strong customer relationships? Get In Touch

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EMAIL MARKETING

Expanding your audience and increasing customer lifetime value

TOOLS WE USE FOR YOUR EMAIL CAMPAIGNS

What is Email Marketing